News

HAVE YOU GOT THE 'S FACTOR'?
Sandicliffe Gives Customers the Opportunity to Star in their Next Advertisement

Wednesday 14th November 2007

Sandicliffe Motor Group, the East Midlands family owned car retailer is looking for real life car buyers with the 'S Factor' to star in its next TV Ad when it films its latest commercial at the group’s largest ever sales event this weekend.

Up to a thousand car buyers are expected to visit Sandicliffe's 7 acre Loughborough dealership between the 17 th and 18 th November for its first 'Swop Shop'’ – the group's largest ever sales event which mixes car buying with a wide range of fun and family entertainment.

As part of the proceedings budding ‘Sandicliffe starlets’ will be given the chance to be interviewed to feature in the dealer’s new television advert as a real customer. A television crew will be roaming the site filming vox pops which will be seen by over one million viewers in the group’s next advert, scheduled to air in December.

In addition to TV filming, entertainment and give-aways will be provided by four of the regions radio stations - Trent FM, Leicester Sound, Smooth FM and Heart FM, who will be assisting and linking from the site over the course of the weekend.

Over 200 brand new Fords, Chevrolets, Mazdas, Suzukis, Fiats and Kias, plus a further 300 used cars will be on offer at exclusive sales prices as part of the unique Swopshop event.

Designed to be a simple, fun and quick way to buy a New or Used vehicle, Swopshop is designed to speed up the buying process for customers by offering an up front price on their original car, for trade-in or cash. The customer can then select their next car from existing Sandicliffe stock with every car reduced for the event and by paying a £99 deposit, the deal is done in around a tenth of the time it normally takes.

Nigel Falkiner, Head of Group Marketing at Sandicliffe said: "Swopshop is the biggest event we’ve held in a decade and it’s unique in bringing together a quick and easy car buying process and some of the best deals we’ve ever offered with a fun, family-focused event."

"We wouldn’t be where we are today without our customers and featuring them in our TV adverts is designed to be a fun way of thanking them for their continued support. Who knows, we might even find the next Jeremy Clarkson at our Loughborough event!"

Sandicliffe Motor Group is one of the country's largest Ford Retail Groups, with a total of ten dealerships in the East Midlands, plus Suzuki, Mazda, Kia, Fiat, Chevrolet and servicing for MG Rover owners.